Matomo is now Matomo

The Matomo story so far …

It all started with a movement when Matthieu Aubry founded Piwik in 2007. It was important there be a free open-source alternative to Google Analytics, that was just as powerful, but instead respected user-privacy and ensured users had full ownership of their data.

With these core values and with the help of a dedicated and passionate community, Piwik grew to become the #1 open-source web analytics platform in the world. Today it’s used on over 1.4 million websites, in over 190 countries, and accessible in over 50 languages. The community has grown into a team and Piwik evolved into Matomo in 2018.

Like a caterpillar emerging from a cocoon, we hope to be a reborn analytics butterfly. We’re the same, but with slight changes in our appearance and a stronger vision for the future.

Matomo logo evolution

Thank you!

It’s been an incredible journey so far from Piwik in 2007, to now Matomo in 2018. To those who have believed in us from the start, we’d like to say a massive thank you! To supporters of the future, we’re delighted for you to join us.

Read the Piwik is now Matomo – Announcement

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Matomo offers:

Matomo interface

  • 100% Data Ownership – keep your data in your own hands
  • Flexibility
  • Reliability & security
  • An easy to use tool
  • User-privacy protection
  • Self-host On-Premise or Cloud host
  • Open-source analytics
  • GDPR compliance
  • 100+ Integrations

For our users this means:

  • Web and mobile analytics
  • Conversion Optimization features (Heatmaps, Session Recording, AB Testing, Funnels, Form Analytics)
  • Visitor Profiles
  • Tag Manager
  • No data limits
  • No data sampling
  • White label reporting and custom designed interface

Matomo’s values:

  • Openness
  • Freedom
  • Transparency
  • Data ownership
  • Privacy
  • Kaizen (改善): continuous improvement